What Should Your Business Card Say?
Are you planning to start your own business? Do you work from your home? Are you employed at a company where you have a specific job title and function? If any of these are true or if you want to offer freelance services to the community, a business card may be one of your first steps in making others aware of your goods and services.
A business card is your calling card, post card, appointment reminder, and contact piece all printed on one small card. That is what makes this multi-purpose item so useful. A resourceful businessperson will want to make the most of this unique advertising strategy, since business cards can sit on someone’s desk, find a place in a Rolodex, join others of its kind in a wallet, and be posted on a bulletin board. Dozens or even hundreds of passersby may view your card, depending on where it is placed.
With all of the speedy online printing services available, or using popular software applications, you can have a stack of business cards in your palm within a day or two, or no longer than a week in most cases. Yet this is a promotional tool that should not be rushed. Take your time to map out this marketing strategy to maximize its benefits for your business.
1. Consider the color. You can choose from a fiery neon shade, a soft pastel, a neutral tone, or even a design with a decorative border. Keep in mind the type of readers who will receive the card. Conservative staffers in large corporations may prefer a subtle card with a low-key, professional image. But a creative advertising display could grab the attention of marketers and sales managers. Attractive, color-sensitive images may draw the attention of everyday customers or those who shop from home and enjoy the attractive appearance of your thoughtfully designed piece. You can use color on one side or two.
2. Lay out the print. Practice with a sheet of paper or on your computer screen to get the look and feel you want in a card. Experiment with different fonts and type sizes for proportionate spacing and headings as well as neatly designed spaces. If you don’t have one already, create a logo for your company that will serve as an instant identification item when people come across advertisements for your business.
3. Arrange the information. You may want your name and title to be the biggest parts of the card, with contact information and other service options printed in smaller type. On the back of the card, you might decide to place additional details about your product or services, although you won’t want to overwhelm the reader with too much information. Keep the overall effect simple and readable.
Your business card announces your presence in the world of commerce, so make it a welcome piece that will incite readers’ interest and enthusiasm in what you have to offer.
Leaving a Mark in the Corporate World
Not many people have the privilege of leaving a legacy in anything, let alone the business world. With the Furstenbergs, however, that is not the case. They have been in the corporate world for a long time. Now, probably the most successful of the Furstenbergs is Alex von Furstenberg. Previously known as Prince Alex Furstenberg, he stopped using the title after finishing high school and preferred being named without the title. Alexander got his first taste for business when he saw his mother start a luxurious fashion house that has now influenced women fashion. With this as the motivation, Alex went on to involve himself in number of business ventures that turned him into one of the best business executives in the world. His family, the Furstenbergs, has royalty roots and a string of successful businesspeople, academics and diplomats. It is only natural to add Alex von Furstenberg to the list.
Arrow Capital Management (ACM), a brainchild of Alex von Furstenberg, is a private investment company centering on international communal equities. He founded the company after leaving Allen & Company in 1993. He is the Chief Investment Officer making sure the investments turn out successful. Because of his unwavering dedication, his work paid off and he, with others was able to start the Diller-von Furstenberg Family Foundation. This is one of the best charitable organizations in the forefront to make the community a better place. With this good reputation, Alex von Furstenberg went on to restructure the fashion powerhouse, DVF (Diane von Furstenberg.) He was able to increase the yearly revenue from a little more than $1 million to over $200 million. This success earned him a position as a member of the Board of Directors, and he still is up to now. The reputation spread all through the corporate world, and soon major financial and investment companies wanted him on board. He now serves on two other boards of directors, the IAC and W.P Stewart and Company Limited.
All outstanding businesspeople try to give back to the community by starting philanthropic organizations. Alex has not been left behind. He is Director and Secretary of the Diller-von Furstenberg Family Foundation, and a board member in the High Line organization. The Diller-von charitable organization is responsible for some communal, environmental and educational activities in New York, where Alex grew up. He also is a partner of the NYCDPR (New York City Department of Parks and Recreation), championing the idea of having clean, and safe parks for all. With all this, Alex has been termed as one of the best additions to the financial industry, and it seems like he is not stopping any time soon.
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